Brady Hoke Keeps Leadership Simple
Leadership is a complicated pursuit. University of Michigan football coach Brady Hoke makes it simple. Why?
Coaches coach for all sorts of reasons: ego, an obsession with winning, innate competitiveness, the desire to outsmart the guy on the other sideline. Hoke takes his greatest joy in getting through to his players. He says things like, “Character wins in life, and character wins out there,” pointing toward Michigan Stadium. He says he takes his greatest pride in 69 out of 69 seniors graduating in three years. He says his team is like having “115 sons.”
Brady Hoke simplifies the complicated pursuit of leadership because he has the right motivation. How do we know? Read the Michael Rosenberg article and this becomes clear. He is risking his job to build the right way and I happen to like his way, because he is building to last.
The only truly reliable source of stability is a strong inner core and the willingness to change and adapt everything except that core. People cannot reliably predict where they are going and how their lives will unfold, especially in today’s unpredictable world. Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going—for where you are going will almost certainly change. It is a lesson as relevant to our individual lives as to aspiring visionary companies.